The Return of the Brown Paper Bag

Packaging Pro Australia has noted that the trusty old brown paper bag is making a return in popularity as far as merchants; food service and packaging products are concerned. Packaging consumers are looking at ways of presenting their products in a more natural way. When presented with some old but good ways of packaging their produce… Continue reading The Return of the Brown Paper Bag

What is the difference between a single wall and double wall coffee cup?

What is the difference between a single wall and double wall coffee cup? To start off with the biggest difference between the two grades of coffee cups will be the price and the quality and thickness of the cup. The most commonly used take out coffee containers are single wall paper cups for hot beverages… Continue reading What is the difference between a single wall and double wall coffee cup?

Over Packaging can be a Marketing OverKill

Over Packaging can be a Marketing OverKill   In the last decade, there has been strong concern voiced about the fact that some food and product items are over-packaged and produce too much waste for landfills.  In Europe, for example, local governments are starting to use a polluter-pay as you go scheme, pushing the responsibility… Continue reading Over Packaging can be a Marketing OverKill

Using the Marketing Mix to Optimise your Product Placement for Packaging

Using the Marketing Mix to Optimise your Product Placement for Packaging  Have you ever asked yourself, How do I market my products and achieve optimal sales tanks to correct packaging? How do I get them to market and differentiate my products and packaging to that of my competitors and the market place? The answer will be… Continue reading Using the Marketing Mix to Optimise your Product Placement for Packaging